/* NADLER — tokens from 01-brand/design-tokens.css
   Charcoal is the dominant surface; cream surfaces are used for reading and emphasis. */
:root {
  --ink: #191a18; --paper: #f3f0e9; --stone: #d6d0c4; --olive: #626756; --white: #fff;
  --ink-2: #21221f;           /* slightly raised charcoal for the demo stage */
  /* the single highlight colour: muted lime. Used only for primary actions (contact / booking a call),
     the current nav item and the "cracked" sentence. Never for large surfaces. */
  --lime: #d6df78; --on-lime: #171916;
  --lime-hover: #e3ea9c;      /* hover on charcoal: a touch lighter (text contrast 13.9:1) */
  --olive-light: #a2a68f;     /* the brand olive, lightened for use on charcoal */
  --font: "Heebo", "Arial", sans-serif;
  --font-latin: "Arial", "Helvetica Neue", sans-serif;
  --content: 1240px; --reading: 720px;
  --gutter: clamp(20px, 5vw, 64px);
  --space: clamp(80px, 11vw, 168px);

  /* dark context (default) */
  --bg: var(--ink); --fg: var(--paper); --soft: #bdb8ac; --line: rgba(243, 240, 233, .16);
  --accent: var(--olive-light);
}
.sheet, .process, .journal, .reading, .contact {
  --bg: var(--paper); --fg: var(--ink); --soft: #4a4b46; --line: rgba(25, 26, 24, .18);
  --accent: var(--olive);
  --lime-hover: #c8d263;      /* hover on light surfaces: a touch darker (text contrast 10.8:1) */
  background: var(--bg); color: var(--fg);
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: 96px; }
body {
  margin: 0; background: var(--ink); color: var(--paper);
  font-family: var(--font); font-size: 18px; line-height: 1.7; font-weight: 400;
  -webkit-font-smoothing: antialiased; overflow-x: clip;
}
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; text-decoration-thickness: 1px; text-underline-offset: 5px; }
:focus-visible { outline: 2px solid var(--fg); outline-offset: 4px; border-radius: 1px; }
h1, h2, h3 { font-weight: 300; line-height: 1.12; margin: 0 0 .5em; letter-spacing: -0.015em; }
h3 { font-weight: 400; }
p { margin: 0 0 1em; }
strong { font-weight: 500; }
.vh { position: absolute !important; width: 1px; height: 1px; overflow: hidden; clip-path: inset(50%); white-space: nowrap; }

.wrap { max-width: calc(var(--content) + 2 * var(--gutter)); margin-inline: auto; padding-inline: var(--gutter); }
.skip { position: absolute; inset-inline-start: 12px; top: -80px; background: var(--paper); color: var(--ink); padding: 10px 16px; z-index: 20; }
.skip:focus { top: 12px; }

/* notebook language: small numbering, thin edit lines, margin notes */
.kicker { font-size: 14px; letter-spacing: .04em; color: var(--soft); margin-bottom: 1.4em; display: flex; flex-wrap: wrap; gap: 0 4px; align-items: baseline; }
.kicker a { text-decoration: none; }
.kicker a:hover { text-decoration: underline; }
.n { font-variant-numeric: tabular-nums; color: var(--accent); margin-inline-end: 10px; letter-spacing: .06em; }
.lead { font-size: clamp(19px, 1.55vw, 22px); line-height: 1.65; color: var(--soft); max-width: 34em; }
.fine { font-size: 14px; color: var(--soft); }
.note { position: relative; font-size: 15px; line-height: 1.6; color: var(--soft); padding-inline-start: 16px; border-inline-start: 1px solid var(--accent); margin: 0; }
.section-h { font-size: clamp(28px, 3vw, 42px); margin-bottom: 1em; }
.tagline { font-family: var(--font-latin); font-size: 16px; letter-spacing: .02em; color: var(--fg); margin: 0; text-align: right; }

.text-link { font-weight: 500; text-decoration: underline; text-decoration-color: var(--accent); text-underline-offset: 7px; }
.text-link:hover { text-decoration-color: currentColor; }

/* buttons */
.actions { display: flex; flex-wrap: wrap; gap: 14px 20px; align-items: center; margin-top: 36px; }
.btn {
  display: inline-flex; align-items: center; justify-content: center; min-height: 52px; padding: 0 30px;
  font: inherit; font-size: 17px; font-weight: 500; text-decoration: none; border-radius: 1px; cursor: pointer;
  border: 1px solid var(--fg); transition: background-color .25s, color .25s, border-color .25s;
}
/* primary action: leads to contact / booking a call */
.btn-cta { background: var(--lime); color: var(--on-lime); border-color: var(--lime); }
.btn-cta:hover { background: var(--lime-hover); border-color: var(--lime-hover); color: var(--on-lime); }
/* on light surfaces lime is close to the background (1.3:1), so the button gets a dark edge */
.sheet .btn-cta, .process .btn-cta, .journal .btn-cta, .reading .btn-cta, .contact .btn-cta { border-color: var(--on-lime); }
.btn-ghost { background: transparent; color: var(--fg); }
.btn-ghost:hover { background: var(--fg); color: var(--bg); }

/* ------------------------------------------------ header */
.site-header { position: sticky; top: 0; z-index: 10; background: var(--ink); border-bottom: 1px solid var(--line); }
.bar { display: flex; align-items: center; gap: 24px; min-height: 84px; }
.logo { margin-right: auto; /* the logo is dir=ltr, so use a physical side to push it to the left */ display: inline-flex; flex-direction: column; align-items: center; gap: 7px; color: var(--paper); text-decoration: none; padding-block: 8px; }
.wordmark { display: block; width: 176px; height: auto; overflow: visible; }
.logo-sub { font-family: var(--font-latin); font-size: 10px; line-height: 1; letter-spacing: .34em; margin-right: -.34em; color: var(--stone); white-space: nowrap; }
.nav-desktop ul { list-style: none; margin: 0; padding: 0; display: flex; gap: 34px; }
.nav-desktop a { text-decoration: none; font-size: 16px; padding-block: 6px; border-bottom: 1px solid transparent; transition: border-color .2s; }
.nav-desktop a:hover { border-bottom-color: currentColor; }
.nav-desktop a[aria-current] { border-bottom: 2px solid var(--lime); }
/* nav contact button: outlined in lime; fills on hover. The filled lime stays reserved for the main in-page action. */
.nav-desktop .nav-cta { display: inline-flex; align-items: center; min-height: 40px; padding: 0 16px; border: 1px solid var(--lime); border-radius: 1px; background: transparent; color: var(--lime); font-weight: 500; transition: background-color .2s, color .2s; }
.nav-desktop .nav-cta:hover { background: var(--lime); color: var(--on-lime); }
.nav-desktop .nav-cta:focus-visible { outline: 2px solid var(--paper); outline-offset: 3px; }   /* outline, not border: size unchanged */
.nav-desktop .nav-cta[aria-current="page"] { border-bottom: 1px solid var(--lime); box-shadow: inset 0 -3px 0 var(--lime); }   /* current page: a thicker base line, not colour alone */
.nav-desktop ul { align-items: center; }
.nav-mobile { display: none; }
@media (max-width: 899px) {
  .bar { min-height: 72px; }
  .nav-desktop { display: none; }
  .nav-mobile { display: block; }
  .wordmark { width: 156px; }
  .logo-sub { font-size: 10px; letter-spacing: .27em; margin-right: -.27em; }
  .nav-mobile summary { list-style: none; cursor: pointer; display: flex; align-items: center; gap: 10px; min-height: 44px; padding-inline-end: 8px; font-size: 16px; }
  .nav-mobile summary::-webkit-details-marker { display: none; }
  .burger { display: grid; gap: 6px; width: 22px; }
  .burger i { display: block; height: 1.5px; background: currentColor; transition: transform .25s; }
  .nav-mobile[open] .burger i:first-child { transform: translateY(3.75px) rotate(45deg); }
  .nav-mobile[open] .burger i:last-child { transform: translateY(-3.75px) rotate(-45deg); }
  .nav-mobile nav { position: absolute; inset-inline: 0; top: 100%; background: var(--ink); border-bottom: 1px solid var(--line); padding: 8px var(--gutter) 28px; }
  .nav-mobile ul { list-style: none; margin: 0; padding: 0; }
  .nav-mobile li a { display: block; padding: 15px 0; font-size: 22px; font-weight: 300; text-decoration: none; border-bottom: 1px solid var(--line); }
  .nav-mobile li a[aria-current] { text-decoration: underline; text-decoration-color: var(--lime); text-decoration-thickness: 2px; text-underline-offset: 8px; }
  .nav-mobile li a.nav-cta { margin-top: 18px; border: 1px solid var(--lime); background: transparent; color: var(--lime); text-align: center; font-weight: 500; font-size: 20px; padding: 14px 0; transition: background-color .2s, color .2s; }
  .nav-mobile li a.nav-cta:hover { background: var(--lime); color: var(--on-lime); }
  .nav-mobile li a.nav-cta:focus-visible { outline: 2px solid var(--paper); outline-offset: 3px; }
  .nav-mobile li a.nav-cta[aria-current="page"] { text-decoration: none; box-shadow: inset 0 -3px 0 var(--lime); }
}

/* ------------------------------------------------ hero (typographic) */
.hero { padding-block: clamp(56px, 9vw, 150px) clamp(72px, 10vw, 160px); }
.hero-grid { display: grid; gap: 0 64px; }
.hero h1 { font-size: clamp(42px, 7vw, 116px); line-height: 1.02; letter-spacing: -.025em; margin-bottom: .5em; max-width: 11.5em; }
.hero-side { max-width: 34em; }
.tagline-hero { margin-top: 26px; font-size: 17px; }
@media (min-width: 1000px) {
  .hero-grid { grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); }
  .hero-kicker, .hero h1 { grid-column: 1 / -1; }
  .hero h1 { margin-bottom: .4em; }                   /* was .5em: ~20% tighter link to the explanation */
  .hero-side { grid-column: 2; padding-top: 10px; }   /* offset to the left half: deliberate asymmetry */
}

/* ------------------------------------------------ the crack demo */
.crack { padding-block: var(--space) 0; border-top: 1px solid var(--line); }
.crack-grid { display: grid; gap: 40px 64px; align-items: start; }
.crack-head h2 { font-size: clamp(34px, 4.2vw, 62px); }
@media (min-width: 1000px) { .crack-grid { grid-template-columns: minmax(0, 4fr) minmax(0, 7fr); } .crack-head { position: sticky; top: 120px; } }

.demo { min-width: 0; }
.demo-top { display: grid; gap: 14px; margin-bottom: 18px; }
.demo-label { margin: 0; font-size: 13px; letter-spacing: .03em; color: var(--soft); display: inline-flex; align-items: center; gap: 10px; }
.demo-label::before { content: ""; width: 22px; height: 1px; background: var(--accent); }
.demo-tabs { display: grid; grid-template-columns: repeat(3, 1fr); border-bottom: 1px solid var(--line); }
.demo-tabs button {
  appearance: none; background: none; border: 0; border-bottom: 2px solid transparent; margin-bottom: -1px;
  color: var(--soft); font: inherit; font-size: 16px; text-align: start; cursor: pointer;
  padding: 10px 0 14px; display: flex; flex-direction: column; gap: 2px; min-height: 48px;
  transition: color .2s, border-color .2s;
}
.demo-tabs button:hover { color: var(--paper); }
.demo-tabs button[aria-selected="true"] { color: var(--paper); border-bottom-color: var(--paper); }
.demo-tabs .n { font-size: 13px; }
.no-js .demo-tabs { display: none; }

.demo-stage { display: grid; container-type: inline-size; }
.panel { min-width: 0; }
.panel:focus-visible { outline-offset: 6px; }
.js .panel { grid-area: 1 / 1; transition: opacity .32s ease, visibility 0s linear 0s; }
.js .panel:not(.is-active) { opacity: 0; visibility: hidden; transition: opacity .2s ease, visibility 0s linear .2s; }
.no-js .panel + .panel { margin-top: 48px; }
.panel-label { display: none; font-size: 15px; color: var(--soft); }
.no-js .panel-label { display: block; }
.art { aspect-ratio: 16 / 10; background: var(--ink-2); color: var(--paper); overflow: hidden; }
.panel-cap { margin: 18px 0 0; font-size: clamp(18px, 1.5vw, 21px); line-height: 1.5; max-width: 32em; }

.st { position: relative; height: 100%; padding: 6.5cqi; display: flex; flex-direction: column; }
.st-tag { margin: 0 0 auto; font-size: max(12px, 2cqi); letter-spacing: .04em; color: var(--soft); }
.st-big { margin: 0; font-size: max(44px, 14cqi); line-height: 1; font-weight: 300; letter-spacing: -.03em; }
.st-quote { margin-top: 4cqi; padding-top: 2.4cqi; border-top: 1px solid var(--line); display: flex; flex-wrap: wrap; align-items: baseline; gap: 0 3cqi; }
.st-who { margin: 0; font-size: max(13px, 2.2cqi); color: var(--soft); }
.st-plain { margin: 0; font-size: max(18px, 4cqi); line-height: 1.2; font-weight: 300; color: var(--soft); }
.st-list { list-style: none; margin: 0; padding: 0; font-size: max(17px, 3.6cqi); line-height: 1.35; font-weight: 300; }
.st-list li { padding-block: .28em; border-top: 1px solid var(--line); color: rgba(243, 240, 233, .42); }
.st-list .hit { color: var(--paper); display: flex; flex-wrap: wrap; align-items: baseline; gap: 4px 20px; }
.st-list mark { color: inherit; background: linear-gradient(rgba(162, 166, 143, .45), rgba(162, 166, 143, .45)) no-repeat 0 90% / 100% 32%; }
.st-note { font-size: max(12px, 1.9cqi); line-height: 1.5; color: var(--accent); border-inline-start: 1px solid var(--accent); padding-inline-start: 10px; max-width: 22em; margin: 0; }
/* with the joint photo */
.st-photo { padding: 0; justify-content: space-between; }
.st-photo img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.st-photo .on-photo { position: relative; margin: 5cqi; color: var(--paper); background: rgba(25, 26, 24, .72); padding: 6px 12px; border: 0; align-self: flex-start; }

/* state 03: the ad composition */
.ad { background: var(--paper); color: var(--ink); }
.ad-copy { display: flex; flex-direction: column; height: 100%; }
.ad-kicker { margin: 0 0 auto; font-size: max(11px, 2cqi); letter-spacing: .04em; color: #4a4b46; }
.ad-h { margin: 0 0 auto; font-size: max(24px, 7cqi); line-height: 1.06; font-weight: 500; letter-spacing: -.025em; max-width: 9em; }
.ad-foot { margin: 0; font-size: max(11px, 2cqi); color: #4a4b46; padding-top: 1.6cqi; border-top: 1px solid rgba(25,26,24,.25); }
.ad.has-photo { display: grid; grid-template-columns: 1fr 1fr; gap: 5cqi; }
.ad.has-photo .ad-h { font-size: max(20px, 5cqi); }
.ad-photo { margin: -6.5cqi; margin-inline-start: 0; overflow: hidden; }
.ad-photo img { width: 100%; height: 100%; object-fit: cover; object-position: 28% 22%; }   /* keep a fixing button in frame */

/* ------------------------------------------------ statement */
.statement { padding-block: clamp(80px, 11vw, 160px); }
.big { font-size: clamp(30px, 4.3vw, 64px); font-weight: 300; line-height: 1.22; margin: 0; letter-spacing: -.015em; }
.big span { display: block; }
.big .indent { padding-inline-start: clamp(0px, 18vw, 300px); color: var(--soft); }
.big em { font-style: normal; color: var(--paper); background: linear-gradient(var(--accent), var(--accent)) no-repeat 0 94% / 100% 1px; }

/* ------------------------------------------------ work sheet (light) */
.sheet { padding-block: var(--space); }
.sheet-grid { display: grid; gap: 48px; }
.sheet-head h2 { font-size: clamp(30px, 3.2vw, 46px); }
.sheet-sub { font-size: clamp(18px, 1.5vw, 21px); line-height: 1.55; color: var(--soft); max-width: 26em; margin: 0; }
.ba-label { font-size: 13px; letter-spacing: .04em; color: var(--soft); margin: 0 0 6px; }
.ba-old { font-size: clamp(26px, 3vw, 42px); font-weight: 300; color: var(--soft); margin-bottom: 1.1em; }
.strike { position: relative; display: inline-block; }
.strike::after {
  content: ""; position: absolute; inset-inline: -4px; top: 54%; height: 2px; background: var(--ink);
  transform-origin: right center; transform: scaleX(1); transition: transform .7s cubic-bezier(.6, 0, .2, 1) .25s;
}
.js [data-strike]:not(.is-done) .strike::after { transform: scaleX(0); }
.ba-new { font-size: clamp(32px, 4.2vw, 62px); font-weight: 400; line-height: 1.12; letter-spacing: -.02em; margin: 0; transition: opacity .6s ease 1s, transform .6s ease 1s; }
.js [data-strike]:not(.is-done) .ba-new { opacity: 0; transform: translateY(8px); }
mark { color: inherit; background: linear-gradient(rgba(98, 103, 86, .28), rgba(98, 103, 86, .28)) no-repeat 0 88% / 100% 34%; }
.margin-note { display: flex; gap: 12px; align-items: flex-start; max-width: 22em; border-inline-start: 1px solid var(--ink); padding-inline-start: 16px; }
.margin-note p { margin: 0; font-size: 16px; line-height: 1.6; }
.margin-note .n { margin: 0; font-size: 18px; line-height: 1.3; }
.side-notes { list-style: none; margin: 0; padding: 0; display: grid; gap: 20px; }
.side-notes li { display: flex; gap: 12px; }
.side-notes .n { margin: 0; font-size: 15px; line-height: 1.65; }
.side-notes p { margin: 0; font-size: 16px; line-height: 1.65; color: var(--soft); }
.side-notes strong { color: var(--fg); }
@media (min-width: 900px) {
  .sheet-grid {
    grid-template-columns: minmax(0, 5fr) minmax(0, 1fr) minmax(0, 6fr);
    grid-template-areas: "head . notes" "ba . notes" "note . notes";
    row-gap: 40px; align-items: start;
  }
  .sheet-head { grid-area: head; } .ba { grid-area: ba; } .margin-note { grid-area: note; }
  .side-notes { grid-area: notes; align-self: center; gap: 28px; }
}

/* ------------------------------------------------ services */
.services { padding-block: var(--space); }
.section-intro { display: grid; gap: 0 64px; margin-bottom: clamp(40px, 6vw, 80px); }
.section-intro h2 { font-size: clamp(36px, 4.6vw, 68px); margin: 0 0 .4em; }
@media (min-width: 900px) {
  .section-intro { grid-template-columns: minmax(0, 6fr) minmax(0, 5fr); align-items: end; }
  .section-intro .kicker { grid-column: 1 / -1; }
  .section-intro .lead { margin-bottom: .6em; }
}
.svc-list { list-style: none; margin: 0; padding: 0; border-bottom: 1px solid var(--line); }
.svc { display: grid; gap: 10px 40px; padding-block: 34px 38px; border-top: 1px solid var(--line); }
.svc .num { font-size: 14px; color: var(--accent); font-variant-numeric: tabular-nums; padding-top: 10px; }
.svc h3, .svc h2 { font-size: clamp(26px, 2.5vw, 36px); font-weight: 300; margin: 0; }
/* service titles: white text, a quiet 1px grey underline that stays visible on touch screens (3.7:1 on charcoal);
   on hover / keyboard focus only the line turns lime. No movement, no size change. */
.svc :is(h2, h3) a {
  color: var(--paper); text-decoration: underline; text-decoration-thickness: 1px; text-decoration-color: #75736c;
  text-underline-offset: 8px; text-decoration-skip-ink: auto; transition: text-decoration-color .2s ease;
}
.svc-desc { margin: 0; color: var(--soft); }
.svc .note { align-self: start; margin-top: 4px; }
@media (min-width: 1000px) {
  .svc { grid-template-columns: 56px minmax(0, 4fr) minmax(0, 5fr) minmax(0, 3fr); align-items: start; }
  .svc :is(h2, h3) { padding-top: 2px; }
}
.services .actions { margin-top: 48px; }

/* ------------------------------------------------ question */
.question { padding-block: var(--space); border-top: 1px solid var(--line); }
.question h2 { font-size: clamp(36px, 5.8vw, 92px); line-height: 1.06; max-width: 13em; margin-bottom: .45em; }
.question .lead { padding-inline-start: clamp(0px, 22vw, 380px); max-width: none; }
.q-link { padding-inline-start: clamp(0px, 22vw, 380px); margin-top: 40px; display: grid; gap: 4px; }
.q-link .kicker { margin: 0; }

/* ------------------------------------------------ process (light) */
.process { padding-block: var(--space); }
.process-grid { display: grid; gap: 48px; }
.process-head h2 { font-size: clamp(36px, 4.6vw, 68px); }
.process-fig { margin: 0; }
.process-fig img { width: 100%; aspect-ratio: 3 / 2; object-fit: cover; }
.steps { list-style: none; margin: 0; padding: 0; display: grid; }
.steps li { padding-block: 26px; border-top: 1px solid var(--ink); }
.steps h3 { font-size: 24px; font-weight: 400; margin-bottom: .4em; }
.steps p { margin: 0; color: var(--soft); }
.steps .num { display: block; font-size: 14px; color: var(--accent); margin-bottom: 18px; }
@media (min-width: 900px) {
  .process-grid { grid-template-columns: minmax(0, 5fr) minmax(0, 1fr) minmax(0, 6fr); }
  .process-head { grid-column: 1; align-self: end; }
  .process-fig { grid-column: 3; }
  .steps { grid-column: 1 / -1; grid-template-columns: repeat(4, 1fr); gap: 40px; margin-top: 24px; }
  .steps li:nth-child(even) { margin-top: 56px; }
}

/* ------------------------------------------------ about: text on the right, portrait on the left (looking toward the text) */
.about-teaser { padding-block: var(--space); }
.about-grid { display: grid; gap: 48px 72px; align-items: start; }
.about-h { font-size: clamp(38px, 5vw, 76px); max-width: 9em; }
.about-text p { font-size: 19px; line-height: 1.8; color: var(--soft); max-width: 34em; }
.about-text .about-intro { font-size: clamp(22px, 2vw, 27px); line-height: 1.45; color: var(--fg); margin-bottom: 1.1em; }
.about-text .about-outro { font-size: clamp(20px, 1.8vw, 24px); line-height: 1.5; color: var(--fg); margin-top: 1.4em; padding-top: 1em; border-top: 1px solid var(--line); }
.about-text strong { font-weight: 500; }
.about-portrait img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; }
@media (min-width: 900px) {
  .about-grid { grid-template-columns: minmax(0, 7fr) minmax(0, 4fr); }
  .about-portrait { position: sticky; top: 120px; margin-top: 8px; }
}
@media (max-width: 899px) { .about-portrait { max-width: 420px; } }

/* the full stop after "העיקר" jumps into דֹּב as its holam dot */
.jump-dot { display: inline-block; }
.jump-dot.is-gone { visibility: hidden; }
.flying-dot { position: absolute; z-index: 5; border-radius: 50%; background: var(--paper); pointer-events: none; }

/* ------------------------------------------------ journal (light) */
.journal { padding-block: var(--space); }
.journal .section-intro h2 { font-size: clamp(40px, 5vw, 76px); }
.post { display: grid; gap: 28px; }
.post + .post { margin-top: clamp(64px, 9vw, 128px); }
.post-img img { width: 100%; aspect-ratio: 3 / 2; object-fit: cover; transition: opacity .3s; }
.post-img:hover img { opacity: .9; }
.post h3, .post h2 { font-size: clamp(28px, 3vw, 44px); font-weight: 300; line-height: 1.15; margin-bottom: .5em; }
.post h3 a, .post h2 a { text-decoration: none; }
.post h3 a:hover, .post h2 a:hover { text-decoration: underline; text-decoration-thickness: 1px; }
.post-text > p:not(.kicker) { color: var(--soft); max-width: 30em; }
.post .kicker { margin-bottom: 1em; }
@media (min-width: 900px) {
  .post { grid-template-columns: repeat(12, minmax(0, 1fr)); gap: 0 32px; align-items: center; }
  .post-a .post-text { grid-column: 1 / 6; grid-row: 1; }
  .post-a .post-img { grid-column: 6 / 13; grid-row: 1; }
  .post-b .post-img { grid-column: 1 / 6; grid-row: 1; }
  .post-b .post-text { grid-column: 7 / 12; grid-row: 1; }
}

/* ------------------------------------------------ closing */
.closing { padding-block: var(--space); border-top: 1px solid var(--line); }
.closing h2 { font-size: clamp(40px, 6.2vw, 100px); line-height: 1.04; max-width: 12em; }
.closing .lead { font-size: clamp(20px, 1.8vw, 26px); color: var(--fg); }

/* ------------------------------------------------ inner pages */
.page-head { padding-block: clamp(56px, 8vw, 120px) clamp(48px, 6vw, 88px); }
.page-head h1 { font-size: clamp(40px, 5.2vw, 80px); max-width: 14em; }
.page-head .lead { margin-bottom: 0; }
.center { text-align: center; } .center .wrap > * { margin-inline: auto; } .center .actions { justify-content: center; }
.split { display: grid; gap: 48px; align-items: center; }
@media (min-width: 900px) { .split { grid-template-columns: minmax(0, 6fr) minmax(0, 5fr); gap: clamp(48px, 7vw, 112px); } }
.page-head-split h1 { font-size: clamp(36px, 4.2vw, 62px); }
.fig { margin: 0; }
.fig figcaption { font-size: 13px; color: var(--soft); margin-top: 10px; }
.split-img img { width: 100%; aspect-ratio: 4 / 3; object-fit: cover; }
.services-page { padding-top: 0; }

.reading { padding-block: clamp(56px, 7vw, 96px) var(--space); }
.prose { max-width: calc(var(--reading) + 2 * var(--gutter)); margin-inline: auto; padding-inline: var(--gutter); }
.prose h2 { margin-top: 2em; font-size: clamp(26px, 2.6vw, 34px); font-weight: 400; }
.prose h2:first-child { margin-top: 0; }
.prose p { font-size: 19px; line-height: 1.85; }
.prose a { text-decoration-color: var(--olive); }
.prose .after { margin-top: 3em; padding-top: 1.6em; border-top: 1px solid var(--line); }

.article-head { padding-block: clamp(56px, 8vw, 112px) clamp(40px, 5vw, 64px); }
.article-head .wrap > * { max-width: 900px; }
.article-head h1 { font-size: clamp(34px, 4.6vw, 66px); line-height: 1.1; }
.byline { color: var(--soft); font-size: 15px; margin: 0; }
.article-fig { max-width: 820px; margin: 0 auto clamp(48px, 6vw, 80px); }
.article-fig img { width: 100%; max-height: 72vh; object-fit: cover; }
.more-posts { padding-block: var(--space) 0; }

/* contact */
.contact { padding-block: clamp(56px, 7vw, 96px) var(--space); }
.contact-grid { display: grid; gap: 56px; }
@media (min-width: 900px) { .contact-grid { grid-template-columns: minmax(0, 7fr) minmax(0, 4fr); gap: 96px; } }
.form { background: var(--white); padding: clamp(26px, 4vw, 56px); }
.form h2 { font-size: 28px; font-weight: 400; margin-bottom: 1.1em; }
.field { margin-bottom: 24px; }
.field label { display: block; font-weight: 500; font-size: 16px; margin-bottom: 8px; }
.req { font-weight: 400; color: #4a4b46; font-size: 14px; }
.field input, .field textarea {
  width: 100%; font: inherit; font-size: 17px; padding: 12px 14px; min-height: 52px;
  background: var(--paper); border: 1px solid #b9b3a6; border-radius: 1px; color: var(--ink);
}
.field input:focus, .field textarea:focus { outline: 2px solid var(--ink); outline-offset: 0; border-color: var(--ink); }
.field [aria-invalid="true"] { border-color: #8a2e1f; }
.err { color: #8a2e1f; font-size: 15px; margin: 6px 0 0; }
.form .fine { margin-top: 18px; color: #4a4b46; }
.hp { position: absolute; width: 1px; height: 1px; overflow: hidden; clip-path: inset(50%); white-space: nowrap; }
.contact-side .side-q { font-size: clamp(24px, 2.4vw, 32px); font-weight: 300; line-height: 1.3; }
.alt { padding-top: 32px; margin-top: 32px; border-top: 1px solid var(--line); }
.alt h2 { font-size: 22px; font-weight: 400; }

/* ------------------------------------------------ footer */
.site-footer { border-top: 1px solid var(--line); padding-block: 80px 36px; color: var(--stone); }
.foot-grid { display: grid; gap: 40px; }
.foot-about { display: grid; gap: 14px; max-width: 26em; }
.foot-about p:not(.tagline) { margin: 0; font-size: 16px; line-height: 1.7; }
.foot-h { font-size: 13px; letter-spacing: .04em; color: #9d998e; margin: 0 0 12px; }
.foot-group ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 8px; }
.foot-group a { text-decoration: none; color: var(--paper); font-size: 16px; }
.foot-group a:hover { text-decoration: underline; }
.foot-logo .logo { margin: 0; }
.copy { font-size: 14px; color: #9d998e; margin: 0; padding-top: 24px; border-top: 1px solid var(--line); }
@media (min-width: 900px) {
  .foot-grid { grid-template-columns: minmax(0, 4fr) minmax(0, 2fr) minmax(0, 3fr) minmax(0, 3fr); align-items: start; gap: 40px 48px; }
  .foot-logo { justify-self: end; }
  .copy { grid-column: 1 / -1; }
}

/* ------------------------------------------------ motion */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition: none !important; animation: none !important; }
  .js [data-strike]:not(.is-done) .strike::after { transform: scaleX(1); }
  .js [data-strike]:not(.is-done) .ba-new { opacity: 1; transform: none; }
}

/* narrow screens: the demo stage grows with its content (all panels share one grid cell, so height stays stable) */
@media (max-width: 699px) {
  .art { aspect-ratio: auto; }
  .st { height: auto; min-height: 280px; padding: 22px; }
  .ad.has-photo { grid-template-columns: 1fr; }
  .ad-photo { margin: 0 -22px -22px; height: 180px; }
  .big .indent { padding-inline-start: 0; }
  .question .lead, .q-link { padding-inline-start: 0; }
}

/* demo photos: the same table, two views */
.st-photo .st-quote { display: block; margin-top: 0; font-size: max(15px, 2.6cqi); line-height: 1.45; max-width: 26em; }
.st-photo .st-quote .st-who { font-size: inherit; color: var(--stone); }
.st-photo .st-quote .st-plain { font-size: inherit; color: var(--paper); }
.st-photo .st-note { font-size: max(13px, 2.2cqi); max-width: 24em; }
@media (max-width: 699px) { .st-photo { min-height: 0; aspect-ratio: 3 / 2.2; } }

/* article: a closing question set entirely in bold */
.prose .pull { font-size: clamp(21px, 2vw, 26px); line-height: 1.45; font-weight: 500; margin-block: 1.4em; }
.prose .pull:last-child, .prose .pull:has(+ .after) { margin-top: 2em; padding-top: 1.2em; border-top: 1px solid var(--line); }   /* closing line of a post */
.article-head .dek { font-size: clamp(19px, 1.7vw, 23px); line-height: 1.55; color: var(--soft); max-width: 36em; margin: -.2em 0 1.2em; }

.journal-more { margin-top: clamp(56px, 7vw, 96px); }

/* the free first call: a quiet note under the button / under the contact intro */
.first-call { font-size: 16px; line-height: 1.6; color: var(--soft); max-width: 34em; margin: 18px 0 0; padding-inline-start: 14px; border-inline-start: 1px solid var(--accent); }

/* service rows: the whole row is the link target (the link itself stays on the title) */
.svc { position: relative; transition: background-color .25s; }
.svc :is(h2, h3) a::after { content: ""; position: absolute; inset: 0; }
.svc:has(a):hover, .svc:has(a:focus-visible) { background: rgba(243, 240, 233, .035); }
.svc:has(a):hover :is(h2, h3) a, .svc :is(h2, h3) a:focus-visible { text-decoration-color: var(--lime); }
.svc :is(h2, h3) a:focus-visible { outline: 2px solid var(--paper); outline-offset: 6px; border-radius: 1px; }

/* the cracked sentence: lime highlighter behind the text (text stays charcoal: 12.2:1) */
.ba-new .crack-mark { color: inherit; background: linear-gradient(var(--lime), var(--lime)) no-repeat 0 92% / 100% 40%; -webkit-box-decoration-break: clone; box-decoration-break: clone; padding-inline: 2px; }

/* newsletter signup ("מחברת" by email) */
.newsletter { padding-block: clamp(64px, 8vw, 112px); border-top: 1px solid var(--line); }
.nl-grid { display: grid; gap: 28px 72px; align-items: end; }
@media (min-width: 900px) { .nl-grid { grid-template-columns: minmax(0, 6fr) minmax(0, 5fr); } }
.nl-text h2 { font-size: clamp(28px, 3vw, 42px); margin-bottom: .4em; }
.nl-text p:last-child { color: var(--soft); margin: 0; max-width: 32em; }
.nl-form .field { margin-bottom: 14px; }
.nl-form label[for] { display: block; font-weight: 500; font-size: 16px; margin-bottom: 8px; }
.nl-row { display: flex; gap: 10px; }
.nl-row input { flex: 1; min-width: 0; font: inherit; font-size: 17px; padding: 12px 14px; min-height: 52px; background: var(--paper); border: 1px solid #b9b3a6; border-radius: 1px; color: var(--ink); text-align: left; }
.nl-row input:focus { outline: 2px solid var(--fg); outline-offset: 2px; }
.nl-row .btn { flex: none; }
.nl-consent { display: flex; gap: 10px; align-items: flex-start; font-size: 15px; line-height: 1.55; color: var(--soft); cursor: pointer; }
.nl-consent input { width: 18px; height: 18px; margin: 3px 0 0; flex: none; accent-color: var(--lime); }
.nl-form [aria-invalid="true"] { outline: 2px solid #f0a08f; outline-offset: 2px; }
.newsletter .err { color: #f0a08f; font-size: 15px; margin: 12px 0 0; }
@media (max-width: 520px) { .nl-row { flex-direction: column; } .nl-row .btn { width: 100%; } }
.nl-note { font-size: 14px; color: var(--soft); margin: 8px 0 0; padding-inline-start: 28px; }
.form-alt p { color: #4a4b46; max-width: 30em; }
.form-alt .actions { margin-top: 24px; }